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Cadbury Dairy Milk

 

At VCCP we wrote two TV and Cinema ads for Cadbury Dairy Milk.

 

 

The first was called Bus.

We’ve all been there. Sat on a bus or a train and seen someone sad and upset. Most of the time we look away, minding our own business. But the generous hearted amongst us know better. This film tells that story.

Directed by Frederic Planchon


 

The second instalment was New Addition.

A new baby in the family spells excitement for everyone. Unless you’re a young child, in which case it spells the end of being the special one. But a generous gesture, along with a little white lie, from an older sibling who’s been in your shoes before, can soon make that newborn downstairs seem a little less scary.