A Christmas World Cup called for a Christmas World Cup song.
And one for a good cause at that.
So, we wrote and recorded one.
We got Noddy Holder himself to sign off on it.
We got FareShare involved to promote it.
We animated a music video ourselves.
And got it out across a range of social channels.
With a budget of exactly £0, we amassed 50,000 views on TikTok, raised a few grand for charity and had Jordan Pickford’s mum howling with laughter (we have the text to prove it!).
